A portfolio that speaks for you
We help you build case studies that show your thinking, so your work reaches the interview room before you do.
Start with the free course
founded by roxana shirazi, who has built content for teams at
You can do the work. Explaining it is the part nobody taught you.
It looks a little different depending on where you are standing. One of these is probably yours.
Maybe your best decade of work is covered by an NDA, and the rest of it lived in hallway conversations nobody wrote down. Which leaves almost nothing for a hiring manager to see in the three to five minutes they spend on your portfolio.
Maybe you have been applying for months and hearing nothing back, and you cannot tell whether the problem is the market or your portfolio. So you keep rewriting the parts that were never the problem.
Maybe you got the interview, and when they asked you to walk them through your thinking, your mind went quiet in the worst way. Not because the thinking wasn't there. Because nobody ever asked you to write it down.
Or maybe you already have the job, and the work reaches you too late. Everything is decided by the time someone asks you to write the words and make them delightful. Two years of that, and you have no decisions of your own to show.
Four different routes, and they all end in the same place.
You are at home in the evening, scrolling, measuring yourself against content designers who build bots and speak at Button, and wondering whether rebuilding the portfolio is even worth the hours.
Explaining your work is a skill, and skills can be learned.
You already did the thinking. Saying it out loud is the part we teach.
Evidence instead of certificates.
There are fewer jobs now, and more people going for them. Entry-level postings have dried up, layoffs have hit senior people hardest, and candidates with eight years of shipped work are applying to junior roles. Most of them have never had to explain that work out loud.
So we teach the part that decides it: what hiring teams actually look for, and how to build it. Real education, at a price that does not need a loan.
And about AI, since it is the fear under everything: it took the production work and left the judgment. Someone still has to weigh the evidence, choose the version that is right, and explain that choice to a room. That is the work that does not automate, and it is what we practice here.
Five steps, in the order they happen.
Every step uses what the step before it turned up, and all of it starts with work you have already done. By the last one you are explaining decisions you understand, not lines you memorized.
Discover the work
Find the projects worth using, including the work you stopped noticing.
Interrogate the thinking
Connect your decisions to the research, testing, and goals behind them.
Shape the story
Turn it into a narrative where the problem, your reasoning, and the result land.
Design the experience
Build it around what the reader needs to understand. Yes, even the 404 page.
Present with confidence
Practice explaining decisions and answering a challenge without getting defensive.
Three things you leave with.
no. 1
Work you can show, instead of a certificate.
No 47-module curriculum. You learn what real work requires by doing real work, with guidance scaled to your experience: a step-by-step path if you need one, a messy real problem worked alongside you if you don't.
no. 2
A way to show how you think, not just what you made.
Your research, your reasoning, your decisions, made visible. One recruiter survey put it plainly: they would rather see one project explained really well than five explained quickly.
no. 3
You stop doing this part alone.
Feedback, company, and a mentor a few steps ahead on the same road. When impostor syndrome turns up mid-build, it gets treated as part of the work rather than a detour.
The portfolio opens the door. What you say in the room decides the rest.
A portfolio that shows your thinking is what gets you read at all. Then the conversation has its own job to do, and hiring teams are blunt about it. One hiring insider put it this way: lack of energy is an instant no.
So both halves get built here. You write the case studies, and you practice saying them out loud. It is the same thinking either way, which is why one makes the other easier.
What that practice involves.
Practice before it countsThe follow-up you are dreading gets asked here, in a room where nothing rides on the answer. By the real interview it is not the first time you have said it.
Where you actually standYou see other people's work in progress instead of the finished portfolios online. Most people find they are further along than they thought.
Proof you are improvingWe name what improved and how, so you leave able to hear the difference rather than hoping it is there.
Becoming visible is also a feeling.
A portfolio is not only a website. It is deciding to be seen, and nobody warns you how loud that gets: the nerves before you hit publish, the comparing, the urge to shrink your best work into something modest enough to feel safe.
So here, the inner work is part of the work. We build your case studies and your calm at the same time, so your presence grows without costing you your peace.
You'll become more visible. You'll still feel like you.
The quiet months are when portfolios get rebuilt.
Content design and UX roles open again in the new year, and everyone updates their portfolio at the same time. The work is easier now, while it is quiet.
So for five days in November there is one offer a day, each a different amount of help with the same thing. They live in the shop, with everything that is in them and what they cost.
Browse Portfolio WeekA new deal opens each morning at 7:00am CST and stays open 24 hours.
- If you are the one people forward things to when the words matter.
- If you fix the button copy in apps you do not even work on (nobody asked, you did it anyway).
- If you are the only person at your company who does what you do.
- If most of your best work is covered by an NDA.
- If you are tired of being brilliant quietly.
Then you already belong here.
Roxana Shirazi, founder
Hi, I'm Rox.
It took me two master's degrees, ten years, and $6,200 on two programs to learn what I will teach you in a few months. Those programs got me interviews and no offers, and in the interviews I could not answer questions about my own project. Then I documented one cheap website rewrite, decision by decision, and that is the one that got me a senior content design role.
Along the way I built content for teams at Meta, bp, and Citi. But the part of my story that matters most to you is the earlier part. The underpaid part. The overlooked part. The part where I did not know if I was allowed to want more.
I was allowed to want more,and so are you.
Read my storyReal words from real people
Before working with Rox, my portfolio was all over the place. Random samples, no clear story. Now it actually says: this is what I'm about.
In just 3 weeks, I went from curious beginner to confident professional with a case study to show.
If I had tried to piece my portfolio together on my own, it would have been nearly impossible.
We are not for everyone, and we would rather say so.
If you want a certificate that gets you hired without building anything real, we are not your place. Those exist. You have probably already paid for one.
We do not promise placement, and we will not. Confidence comes from preparation and evidence. People tell us the learning changed how they talk about their work. If a job came after, that was their doing.
We are also not the place to have it written for you. We will ask you questions you cannot answer yet and send you back to your own work for the answers. That takes longer than filling in a template, and it is why the finished thing sounds like you. If you are still reading, you are probably one of ours, and there are two ways in from here.
You have spent enough time underpaid and overlooked.
You already have the work. What you build here is the ability to talk about it: to walk someone through a decision, answer the hard follow-up, and go into the next interview or discovery call knowing what you will say.
Two ways in, depending on where you are this month.
The 3-day mini case study
Three days, one broken payment screen, and a finished piece of proof. Free, and the right place to start if you have never written one.
Start the free coursePortfolio Week
Five offers, one a day from November 23, starting at $27. Nothing is on sale yet, so you can look through the shop before you decide.
Browse Portfolio Week