Your portfolio looks good. That’s not the problem.
For writers who want to get high-paying content design roles
Hiring managers can’t see how you think, so they don’t trust your work. That’s the problem.
You’ve already put time into your portfolio…
cleaning it up, rewriting parts, trying to make your thinking clearer.
And still, it’s not landing the way you expected.
So you go back in and try to fix it.
You add more explanation. You walk through your decisions step by step. You try to sound more strategic, more intentional.
But instead of getting stronger, it starts to feel heavier. Harder to follow. Less convincing.
The issue isn’t effort
It’s visibility
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Right now, your work shows what you made, but not how you got there
and that’s the part people are actually trying to evaluate.
Because when someone reviews your portfolio,
they’re not just looking for good writing or polished screens.
They’re trying to answer a simple question:
Can this person make good decisions?
In real product work, things change.
Constraints show up. Details get messy. Plans shift.
And your portfolio needs to show how you think in those moments — not just what the final outcome looks like.
Hi, I’m Roxana
I’ve spent the last 15 years working in content design across Meta, Google, Citi, bp, and Ford; mostly in complex, high-trust environments where the stakes are real and the margin for confusion is small.
In that kind of work, the words don’t just need to sound good. They need to guide decisions, reduce hesitation, and hold up when things get uncertain.
Over time, you get used to looking past the surface of the work and paying attention to how decisions are actually being made.
And after reviewing a lot of portfolios, I kept seeing the same pattern.
The work looks good, but I can’t see how the decisions were made.
And when that part is missing, it’s hard to trust anything else.
That’s usually where things break down.
Trying to fix this after the fact is where most people get stuck
Because by then, the thinking is already gone.
So we change the process instead.
When your decisions are visible while you’re making them, you don’t have to go back and explain everything later.
It’s already there.
That’s exactly what we do inside Case Study Studio
This isn’t another self-paced course.
It’s a 3-week transformation.
Welcome to:Case Study Studio
This is a 3-week working environment where you build a case study inside a real product scenario while documenting your decisions as they happen.
Not after. Not reconstructed.
As you go.
What’s inside?
Inside, you’ll:
Work through a full fintech product flow (Northstar Pay) so you’re making decisions in a high-trust, real-world context
Week 1: System before screensYou’ll start by building the foundation most portfolios skip.
Instead of jumping into screens, you’ll define how the product works, what the user needs, and how your content supports that.
Week 2: writing the experienceNow your system gets tested.
You’ll start writing the flow and see how your decisions hold up when everything comes together.
Week 3: turning work into proof Each week builds on the last.
You’re not jumping straight into writing. You’re building the system behind the work, then testing it, then turning it into something you can stand behind.
This is where your work becomes something you can actually use.
You’ll turn everything you’ve done into a case study that shows how you think — not just what you made.
How the 3 weeks work
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You’ll:
Break down a real fintech flow (Northstar Pay) so you understand the decisions behind it
Identify where users hesitate, what feels risky, and what needs to be clear
Define your voice, tone, and terminology so your work stays consistent
Map the full flow so every screen has a purpose
Start documenting your decisions from the beginning
By the end of the week, you’ll have a system you can actually build on — not just a set of disconnected screens.
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You’ll:
Write real product screens across the full flow
Define exactly what content each screen needs (and what it doesn’t)
Handle edge cases like errors, failures, and recovery states
Continue documenting your decisions as they happen
Get feedback on what’s clear, what’s confusing, and what needs work
This is where most gaps show up and where your thinking starts to sharpen.
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You’ll:
Structure your case study so your reasoning is easy to follow
Show what options you considered and what changed your direction
Explain why your final decisions held
Practice defending your work without rambling or over-explaining
Refine your case study so it holds up under review
By the end, you won’t just have a case study.
You’ll have something that shows how you think in a way people can actually evaluate.
You’ll also get
3 live working sessions
Small group (max 10 people)
Ongoing async feedback + live critiques
1:1 session with me
Session recordings if you miss a week
You’ll also leave with
✴ A case study that holds up under real evaluation
✴A clear way to explain your decisions without rambling
✴A process you can reuse for future work
$3,679 worth of training, tools, and transformation for a fraction
You get:3 weeks of live training
$997 valueGroup collaboration + accountability
$497 valueRoxana’s step-by-step guidance
$1,497 valueCase study survival kit
$297 valueInterview Confidence Workshop
$197 valueStorytelling Guide (PDF)
$97 valuePrivate FB Group
$97 valueTotal Value: $3,679
Regular price: $1,497
First cohort: $748.50
or 3 payments of $299
Spots are limited
There are only 10 spots.
Because this only works if I can actually see your thinking and give you real feedback.
Students before you have done it—and landed interviews
I loved how clear and practical this course was!
It actually made learning content design enjoyable.
Roxana knows what she's talking about and the course is very affordable for the information given.
It’s a very good course. I would recommend it!
Try it for 7 days.
If you don’t feel more confident,
get your money back.
No hoops. No hassle. Just proof or your cash back.
This is for rebels who want to do the work, not just watch videosThis is for you if you’re:
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Ready to rebel against low pay
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Craving collaboration, not isolation
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Hungry to ship drafts, not hoard theory
This isn’t for you if you:
✗
Want passive, self-paced learning
✗
Think another certificate is the answer
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Aren’t ready to commit for 3 weeks
If this is the missing piece, you’ll feel it.
You don’t need another round of edits on your portfolio.
You need something that shows how you think from the start.
Small group. First cohort. Starts soon.
FAQs
Got questions? Here’s the rebel rundown.
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Nope. This course was made for writers, marketers, and creatives who want to learn the design mindset — not for people who already know Figma inside-out. You’ll get templates, step-by-step guidance, and group feedback every week so you’re never guessing.
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Plan for about 3–5 hours per week. That includes lessons, your weekly deliverable, and feedback sessions. Everything’s built for working professionals — fast, structured, and doable alongside a full-time job.
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No stress. All live trainings and feedback calls are recorded and uploaded within 24 hours, so you can catch up anytime. You’ll still get feedback inside the group workspace even if you can’t join live.
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By the end of the 3-week project, you’ll have:
A complete ShopSmart case study — ready to drop into your portfolio
Real UX artifacts (flows, mockups, annotations)
A recorded walkthrough you can use in interviews
New confidence in your process and strategy
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Yes — we stand by our work and want you to feel confident enrolling.
Email us within 7 days of purchase for a full refund. No hard feelings, no hoops to jump through. After that, access to the full program and templates makes the course non-refundable.
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We don’t teach theory — we teach proof.
You’ll actually build a project, not just talk about it. You’ll leave with a finished case study that looks and sounds like real product work. That’s the difference between “student” and “hireable.”
