Build your first content design case study↙

Content design can feel confusing when you first hear about it.

This course shows you exactly what to do by helping you create one real project.

Build my content design case study

If you're curious about content design but don't know where to start…

Many writers see content design in job posts or articles and have no idea what the job really means.

You're probably asking:

  • What does a content designer actually do every day?

  • How is content design different from copywriting?

  • What should I put in my first portfolio?

This course answers these questions by walking you through one complete example. You will see how to make smart decisions and how to explain them clearly.

What is content design?

Content design helps people get things done online with less confusion

In practice:

  • figure out what a user wants to do

  • find where words make them stop or hesitate

  • choose what information to show at each step

In this course, you will practice these skills on a common task: helping someone decide to buy something online. This keeps your work focused and doable.

What content design means in this course ✢

I'm ready to upgrade my portfolio

The fastest way to understand content design ✢

Reading about content design helps you learn the terminology, but it doesn't show you how to actually do the work.

A better way is to look at a real example and ask clear questions about what the user needs. This course teaches you through practice and shows you exactly what to look for.

No theory. Just proof.

✗

Too many courses talk about big ideas but never show you what to actually do

Beginners need to see one real example so they understand how to make decisions.

The Mini Portfolio Course gives you one clear example with step-by-step guidance.

You can focus on doing the work instead of wondering where to start.

A cartoon character with a large eye on one side of the face, sitting on a keyboard, with a mouse connected by a wire. The drawing style is simple and black-and-white.

Hi, I’m
✴ Roxana Shirazi ✴

I made this course after years of helping writers stop guessing and make content decisions that actually matter.

I know how to turn complicated ideas into simple work that anyone can understand and use.

This course uses the same approach. Clear decisions. Simple explanations. Work you can finish.

Take the $27 leap

What you will do

You will improve the words in a buying experience

You will look at:

  • where information shows up too early or too late

  • where words might confuse or slow someone down

  • where you can make things clearer

Then you will change the content and explain why. Your thinking matters more than being perfect.

I'm ready for content design

What’s inside the course

  • Meet your “client,” SwiftCart. Get your bearings, set your goals, and prep to turn messy drafts into magic.

    👉 You’ll leave knowing exactly what you’re building and why it matters.

  • Learn what content design actually means (no jargon, no BS). You’ll understand how writers think like designers, solving user problems with words that work.

    👉 Spot where content fails in SwiftCart’s checkout and start thinking like a designer.

  • Forget the fancy tools. You’ll audit competitors, analyze real user quotes, and define the problem your rewrite will fix. Quick, scrappy, and smarter than 90% of what’s out there.

    👉 You’ll craft your one-line content mission; your north star for the project.

  • Make SwiftCart sound human again. You’ll define its voice, test different tones, and learn how to write for emotion without losing clarity.

    👉 Write microcopy in different tones and prove you can adapt like a pro.

  • Buttons. Labels. Error messages. You’ll rewrite the checkout flow from top to bottom, making it clear, confident, and supportive.

    👉 You’ll create rewritten screens + a short rationale showing your thinking.

  • Now we turn your work into a case study that sells your skills. You’ll use our Canva template to design a clean, strategic, portfolio-ready presentation.

    👉 End result: a finished, hireable case study you can actually show off.

When you finish the course

You will have a content design case study in a ready-to-use slide template.

Your case study will show:

✢ what you noticed

✢ what you changed

✢ why you made those changes

This becomes your first portfolio piece and proves how you think about content design.

Start my first case study

What people say after taking the course

As a writer, it’s been tough to find jobs that use my skillset and challenge me creatively while still making enough money. Now I have the skills, confidence, and portfolio I needed to finally stand out and get noticed.

This course helped me turn my messy file cabinet of samples into a clear story that actually makes hiring managers pay attention.

This is a short course you work through on your own↙

You will get:

  • lessons that show you what to look for

  • a project with clear instructions

  • a slide template to organize your work

Everything is designed to remove the guessing and help you work at your own speed.

Get started with content design

Is this course for you?

This course is for people who are new to content design

✓

a writer who wants to work in UX or products

✓

a marketer ready to do more strategic work

✓

 someone who wants to see if content design is right for you

✗

This course doesn't teach advanced research, complex systems, or senior-level strategy.

It teaches foundational thinking through one simple example.

And stops you from moving forward.

Working through one complete example helps you understand the job, learn the right words, and build confidence through practice.

This makes it easier to decide how you want to keep learning.

Learning too much at once feels overwhelming

See if content design is right for you

$338 of value
Yours for $27

You get:

Quick-start lessons

$97 value

Fictional app brief

$47 value

Guided walkthrough

$147 value

Case study template

$47 value

Lifetime access

Priceless

Total Value: $338
 Your price today: $27

Start for $27

Try it risk-free

You have 14 days to work through the course.

If you finish the material and it doesn't help you, ask for your money back. Simple.

Risk nothing, gain everything

FAQs

The answers you're probably looking for

  • After you buy, you get the course materials right away.

    Work through the lessons at your own speed and come back to them anytime.

    Your access never expires and you get free updates.


  • Nope. This is strategy-first, not pixel-perfect visuals.

  • A weekend. No endless modules.

  • Yes! You’ll reuse it again and again.

  • Nope. You get lifetime access to everything.

Start your new journey