The Content Design Co.
Your talent was never the problem.
We're the home for writers and content designers who are done being the "nice-to-have." We teach content design the way we wish someone had taught us: by building real proof of how you think. At your pace, in plain language, with people who get it.
No countdown clocks here. Look around as long as you like.
Want something free first? Start with the portfolio checklist.
"Rox won't say it, so I will: she reads every message." — Pixi
Founded by Roxana Shirazi,
who's built content for teams at
The thinking was always there.
First, in case nobody's said it lately
Maybe you've been circling content design for months, watching from the outside, wondering if someone like you is even allowed in.
Maybe you've sent forty applications into the void. Tailored every resume. Heard nothing back. Not even a no.
Maybe you got the interview, and when they asked you to walk them through your thinking, your mind went quiet in the worst way. Not because the thinking wasn't there. Because nobody ever taught you how to make it visible.
Or maybe you already have the title. And you're still the last to be looped in. Handed the words after every decision's already been made.
Different doors. Same wall.
And another Sunday night with the same knot: am I wasting my time?
You're not. You never were.
That's not a pep talk. It's the entire reason this company exists. Let us explain.
Why we exist
The path into content design got buried.
Content design is one of the best-kept secrets in tech: a field where writers finally get paid, and respected, for how they think.
But the path into it got buried. Under five-figure bootcamps. Under certificate mills that hand out identical portfolios. Under job posts asking for experience nobody will give you. Under a quiet industry habit of undervaluing work that's mostly done by women.
So talented people conclude the problem is them. It never was.
The Content Design Co. exists to un-bury the path.
To make real content design education affordable instead of gatekept. To replace certificates with evidence. To tell you the truth about what hiring teams actually look for, and then help you build exactly that.
And about AI, since it's the fear under everything right now: AI made average execution free. It didn't touch judgment. Someone still has to decide which version is right, and why. We exist to make sure that someone is you.
What we do, in plain words
Three things. Done warmly.
We teach content design. Lightly, on purpose.
No 47-module curriculum. You learn exactly what real work requires, because you learn it by doing real work. You don't study content design and then build a portfolio. You build the portfolio, and the understanding comes with it.
We help you build proof of how you think.
Real case studies. Your research, your reasoning, your decisions, made visible. The difference between "thanks for applying" and "when can you start?"
We stay with you.
Feedback, community, and a mentor a few steps ahead on the same road. And when impostor syndrome shows up mid-build, we treat it as part of the work, not a detour. Nobody here does this alone.
The part nobody teaches
Becoming visible is also a feeling.
A portfolio isn't just a website. It's deciding to be seen. And nobody warns you how loud that gets: the nerves before you hit publish, the comparing, the urge to shrink your best work into something "humble."
So inside The Co., the inner work is part of the work. We build your case studies and your calm at the same time, so your online presence grows without costing you your peace.
You'll become more visible. You'll still feel like you.
What that looks like in practice:
- Nerves before publishing? Bring them to the monthly hot seats. Naming them out loud is half the fix.
- Comparison spirals? The community talks about them honestly, because everyone here has had one.
- Small wins? Celebrated loudly. That's a house rule.
"Breathe. Then post it." — Pixi
The membership
The Co. is open.
The Co. is our membership, and right now, it's the way to work with us. Everything we do, in one warm place:
- The Mini Portfolio course: build your first real case study within days, not months
- Portfolio support, templates, and AI prompts that keep you in the judgment seat
- A community of writers and content designers who get it
- One live call a month with Rox: hot topics, hiring, portfolios, hot seats. Always recorded, never required
- The inner work: hot seats and honest community for the impostor moments, so you grow your brand and keep your calm
Through [date]. New members join at $47 after that. Founders keep $29 for as long as they stay.
See everything inside14-day money-back guarantee. Cancel anytime.
And we're just getting started
The Co. is the beginning, not the whole plan.
Coming to The Content Design Co.: standalone mini courses, template shops, and yes, a few things you can wear.
Members hear about everything first. If you'd rather just be kept in the loop:
Does this sound like you?
If you're the one people forward things to when the words matter.
If you fix the button copy in apps you don't even work on.
If you're the only one at your company who does what you do.
If your heart still races every time you hit publish.
If you're tired of being brilliant quietly.
Then you already belong here.
Welcome, Co-creator.
What people say it feels like
Real words from real members
"Ask her about the thrift store rack." — Pixi
Meet Rox
Roxana Shirazi, founder
Hi, I'm Rox.
It took me two master's degrees, fifteen years, and a lot of expensive mistakes to learn what I'll teach you in a few months. That math is the whole reason this company exists.
Along the way I built content for teams at Meta, bp, and Citi. But the part of my story that matters most to you is the earlier part. The underpaid part. The overlooked part. The part where I didn't know if I was allowed to want more.
I was. So are you.
An honest note
We're not for everyone, and we'd rather say so.
If you want a certificate that gets you hired without building anything real, we're not your place.
If you're willing to make one honest piece of proof, at your own pace, with guidance and company, then you're exactly who we built this for.
You've spent enough time
underpaid and overlooked.
You don't have to earn your way into feeling capable. You just need a place where your thinking becomes visible, and where you get to stay calm while it happens.
This is that place. The door's open, whenever you're ready.
$29/month founding rate. Two-week guarantee. Cancel anytime.
Still looking around? The free portfolio checklist is a good place to start.