Stop being “just a writer”
Start being the designer who gets hired
In 3 weeks, build the portfolio, the confidence, and the collaboration skills that flip your career
Your portfolio is selling you short
Blog posts, copy snippets, scattered writing samples—none of it proves you can design experiences
And hiring managers?
They can tell.
You’ve tried:
Collecting certificates like Pokémon cards
Reading endless Medium posts that just contradict each other
Hitting “apply” and waiting for silence
The result? Portfolio shame, self-doubt, and the sneaking fear you’ll always be “just a writer”
Here’s the brutal truth:
No one hires “good writers” They hire proof
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A certificate doesn’t show that you can collaborate
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Self-paced courses won’t prepare you for team dynamics
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Writing samples don’t prove you can solve UX problems
Without strategy, collaboration, and outcomes, you’ll keep spinning your wheels
Instead of apologizing for your portfolio, you’re owning it:
You’ve built a polished case study
You’ve practiced collaboration, feedback, and presenting your work
You’re walking into interviews with proof and confidence
That’s the shift from “aspiring” to hireable AF.
Imagine walking into an interview armed with proof, not excuses
90% of design leaders say collaboration is the #1 hiring skill
If your portfolio proves you can “speak product team,” you’re already ahead of most applicants
This isn’t another self-paced course.
It’s a 3-week transformation.
Welcome to:The Group Portfolio Content Design Course
A live, cohort-based program where you’ll stop guessing and finally build the proof hiring managers crave
You’ll:
Collaborate in small groups that mirror real product teams
Get step-by-step guidance from Roxana
Build one polished, strategy-first case study that proves you belong in content design
The rebel toolkit for breaking into content design
Here’s what’s inside:3 weeks of live training → Learn in real time, not isolation
Step-by-step guidance → From framing problems to presenting your work
A polished, portfolio-ready case study → Not a draft, a weapon
Case study survival kit → Templates, slide decks, formatting hacks
Peer collaboration + accountability → Practice the exact skills hiring managers look for
What’s inside
The D.E.S.I.G.N. Framework — Learn the Design Mindset (Without Needing a Design Degree)
This 3-week course is built around D.E.S.I.G.N. — our signature process for turning writers into content designers who think strategically, structure clearly, and show proof.
Each letter represents a stage in your growth — and each week walks you through how designers actually build experiences.
Week 1: D + E → Define & Engage
Think like a strategist, not a sentence-polisher
You’ll learn how to break down a problem, understand what the business wants vs. what the user needs, and map your insights into a one-page Strategy Brief.
✅ You’ll walk away with: a clear foundation and a research-backed plan for your project.
Week 2:S + I → Structure & Illustrate
Design lives in hierarchy and flow
You’ll organize messy copy into intuitive layouts, create simple user flows, and place your words into mockups so they look and feel like part of a real product.
✅ You’ll walk away with: annotated screens and structured flows that prove you think like a designer.
Week 3: G + N → Group & Narrate
Collaboration and storytelling bring it home
You’ll work with peers, apply feedback like a pro, and turn your project into a cohesive case study with visuals, rationale, and results.
✅ You’ll walk away with: a polished, portfolio-ready case study — your first piece of real design proof.
The D.E.S.I.G.N. Advantage
Learn how to think in systems, not sentences
Build a strategic process that mirrors how UX and product teams actually work
Graduate with one full case study (flows, mockups, and narration) that turns curiosity into confidence — and confidence into hireability
Because potential doesn’t get jobs ✴ Proof does
This course gives you:
Strategy-first skills
Collaboration practice
A polished case study that shows you belong in content design
Most writers stay stuck in theory.
Rebels like you ship the work.
$3,679 worth of training, tools, and transformation—for a fraction.
You get:3 weeks of live training
$997 valueGroup collaboration + accountability
$497 valueRoxana’s step-by-step guidance
$1,497 valueCase study survival kit
$297 valueInterview Confidence Workshop
$197 valueStorytelling Guide (PDF)
$97 valuePrivate FB Group
$97 valueTotal Value: $3,679
Your price today: $697
3 weeks from now, you could still be “aspiring.”
Or you could be hireable AF.
Spots are limited
No replay.
No “catch it later.”
This is your shot.
Rebels before you have done it—and landed interviews
I loved how clear and practical this course was!
It actually made learning content design enjoyable.
Roxana knows what she's talking about and the course is very affordable for the information given.
It’s a very good course. I would recommend it!
Try it for 7 days.
If you don’t feel more confident,
get your money back.
No hoops. No hassle. Just proof or your cash back.
From underpaid writer to
Meta, bp, Citi
I’m Roxana Shirazi, founder of The Content Design Co.
I’ve been where you are—burned out, underpaid, invisible.
What changed everything? Learning to show my strategy through case studies.
That proof flipped my career.
Now I’m giving you the launchpad I wish I’d had.
This is for rebels who want to do the work, not just watch videosThis is for you if you’re:
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Ready to rebel against low pay
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Craving collaboration, not isolation
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Hungry to ship drafts, not hoard theory
This isn’t for you if you:
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Want passive, self-paced learning
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Think another certificate is the answer
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Aren’t ready to commit for 3 weeks
FAQs
Got questions? Here’s the rebel rundown.
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Nope. This course was made for writers, marketers, and creatives who want to learn the design mindset — not for people who already know Figma inside-out. You’ll get templates, step-by-step guidance, and group feedback every week so you’re never guessing.
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Plan for about 3–5 hours per week. That includes lessons, your weekly deliverable, and feedback sessions. Everything’s built for working professionals — fast, structured, and doable alongside a full-time job.
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No stress. All live trainings and feedback calls are recorded and uploaded within 24 hours, so you can catch up anytime. You’ll still get feedback inside the group workspace even if you can’t join live.
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By the end of the 3-week project, you’ll have:
A complete ShopSmart case study — ready to drop into your portfolio
Real UX artifacts (flows, mockups, annotations)
A recorded walkthrough you can use in interviews
New confidence in your process and strategy
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Yes — we stand by our work and want you to feel confident enrolling.
Email us within 7 days of purchase for a full refund. No hard feelings, no hoops to jump through. After that, access to the full program and templates makes the course non-refundable.
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We don’t teach theory — we teach proof.
You’ll actually build a project, not just talk about it. You’ll leave with a finished case study that looks and sounds like real product work. That’s the difference between “student” and “hireable.”
